7 Ways To Utilize Google Trends For SEO & Content Marketing

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Google Trends is a surprisingly helpful tool for keyword research study, particularly when utilizing sophisticated search alternatives that are essentially concealed in plain sight.

Explore the various Google Trends menus and options and discover relatively unlimited ways to acquire more keyword search volume insights.

Learn brand-new ways to unlock the power of among Google’s essential SEO tools.

The Value Of Google Trends

While Google Trends is precise, it does not show the quantity of traffic in real numbers.

It shows the numbers of queries made in relative percentages on a scale of absolutely no to 100.

Unlike Google Trends, paid SEO tools offer traffic volume numbers for keywords.

However those numbers are only estimates that are extrapolated from a mix of web traffic data companies, Google Keyword Coordinator, scraped search results page, and other sources.

The clickstream data typically originates from anonymized traffic data obtained from users of specific pop-up blockers, browser plugins, and some complimentary anti-virus software application.

The SEO tools then apply an estimation that represents their finest guess of how that data correlates with Google keyword search and traffic volume.

So, although paid SEO tools supply price quotes of keyword traffic, the data provided by Google Trends is based on actual search inquiries and not guesses.

That’s not to state that Google Trends is much better than paid keyword tools. When used together with paid keyword tools, one can obtain a near-accurate idea of true keyword search volume.

There are other functions in Google Trends that can help call in accurate segmentation of the keyword data that assists to comprehend what geographical locations are best for marketing efforts and also discover brand-new and trending keywords.

How To Utilize Google Trends For SEO

1. Get More Accurate Data By Comparing Keywords

Google Trends reveals a relative visualization of traffic on a scale of absolutely no to 100.

You can’t truly understand if the pattern is reporting numerous keyword searches or thousands due to the fact that the chart is on a relative scale of absolutely no to one hundred.

However, the relative numbers can have more suggesting when they are compared to keywords for which there are recognized traffic levels from another keyword expression.

One way to do this is to compare keyword search volume with a keyword whose accurate traffic numbers are already known, for example, from a PPC campaign.

If the keyword volume is specifically big for which you do not have a keyword to compare, there’s another method to find a keyword to utilize for contrast.

A contrast keyword doesn’t have to be related. It can be in a totally various vertical and might even be the name of a trending celebrity.

The essential thing is the general keyword volume data.

Google publishes a Google Trends Daily Trends website that shows trending search queries.

What’s useful about this page is that Google provides keyword volumes in numbers, like 100,000+ searches per day, and so on.

Example Of How To Pinpoint Search Volume

I’m going to use the search expression [how to reduce weight] as an example of how to utilize Google Trends to get a close concept of actual search volume.

The way I do it is by using recognized search volumes and comparing them to the target keyword expression.

Google provides search volumes on its trending searches page, which can be changed for what’s trending in any nation.

On this particular day (September 22, 2022), the starlet Ana De Armas was trending with 50,000+ searches, and the American ex-football player (keyword expression [Bret Favre News] was trending with 20,000+ searches.

Action 1. Discover Browse Patterns For Target Keyword Phrases

The target keyword phrase we’re investigating is [how to lose weight]

Below is a screenshot of the 1 year trend for the target keyword expression:

Screenshot from Google Trends, September 2022

As you can see, it’s a fairly steady pattern line from September 2021 to September 2022.

Then I added the two keyword expressions for which we have a close search volume count to compare all three, however for a 24-hour period.

I utilize a 24-hour period due to the fact that the search volume for our contrast keywords is trending for this one day.

Screenshot from Google Trends, September 2022 Our target keyword expression, with a red trend line, is ideal in the middle, in between the keyword expressions [Ana De Armas](blue) and [Bret Favre News](yellow).

What the above contrast tells us is that the phrase [how to lose weight] has a keyword volume of more than 20,000+ searches however less than 50,000+ searches.

The relative search volume of [how to lose weight] is 50% of the keyword phrase [Ana De Armas]Because we know that [Ana De Armas] has a search volume of around 50,000+ searches on this specific day, and [Bret Favre News] has a search volume of 20,000+ inquiries on the same day, we can state with sensible accuracy that the keyword expression, [how to slim down] has around an everyday search volume of around 30,000 on an average day, offer or take a few thousand.

The actual numbers might be higher due to the fact that Google Trends reveals the low and high at specific points of the day. The overall for the day is most likely greater.

The above hack isn’t 100% accurate. However it suffices to give a strong ballpark concept and can be used to compare to and validate theorized data from a paid keyword research study tool.

Related: How To Do Keyword Research For SEO

2. Discover Insights From Time-based Trends

There are two basic ways to take a look at the keyword data: stretched throughout over longer periods of time and shorter time periods.

Long Period Trends

You can set Google Trends to reveal you the traffic trends stretching back to 2004. This is valuable for revealing you the audience trends.

  • Upward Long-Term Trends: If a pattern is regularly increasing, this suggests you require to focus energy on creating material for this trend.
  • Downward Long-Term Trends: If the pattern line is progressively moving down, then it may be a signal that audience material intake is altering.

For example, evaluation this five-year pattern for [WordPress] the search term, WordPress the software application, and WordPress the site:

Screenshot from Google Trends, September 2022

There’s a clear downward trend for WordPress in all three variations.

The downward trend reaches associated expressions such as:

  • WordPress styles.
  • WordPress plugin.
  • WordPress hosting.

There are numerous reasons why search trends decrease. It can be that individuals lost interest, that the interest went somewhere else or that the trend is obsolete.

The digital video camera item category is a good example of a down spiral triggered by an item being changed by something else.

  • The digital video camera caused the slump in searches for traditional analog electronic cameras.
  • The iPhone started the downward spiral of the digital electronic camera.

Understanding which method the wind is blowing might help a content marketer or publisher comprehend when it’s time to bail on a topic or item category and to pivot to upward-trending ones.

Related: Content Marketing: The Ultimate Novice’s Guide

3. Related Subjects And Queries

Google Trends has two excellent functions, one called Associated Topics and the other Related Queries.


Subjects are search queries that share a principle.

Determining associated subjects that are trending upwards is useful for finding out how an audience or consumer need is shifting.

This details can, in turn, provide ideas for material generation or brand-new item choices.

According to Google:

“Related Topics

Users looking for your term also looked for these topics.

You Can View by the Following Metrics

Top– The most popular topics. Scoring is on a relative scale where a worth of 100 is the most frequently browsed topic and a worth of 50 is a subject searched half as typically as the most popular term, and so on.

Rising– Associated subjects with the most significant boost in search frequency since the last period.

Outcomes marked “Breakout” had a significant boost, most likely due to the fact that these topics are brand-new and had couple of (if any) prior searches.”

Related Queries

The description of Related Queries resembles that of the Related Topics.

Top questions are usually the most popular searches. Rising Questions are questions that are becoming popular.

Screenshot from Google Trends, September 2022

The information from Rising Questions are great for remaining ahead of the competitors.

4. Short-Term Trends Can Bring Massive Traffic

Seeing keyword patterns in the brief view, such as the 90-day or perhaps 30-day view, can expose important insights for capitalizing on quickly altering search patterns.

There is a ton of traffic in Google Discover along with in Google News.

Google Discover is tied to trending topics connected to searches.

Google News is of the moment in terms of present events.

Websites that target either of those traffic channels take advantage of knowing what the short-term trends are.

An advantage of viewing short-term patterns (1 month and 90 trends) is that specific days of the week stick out when those searches are popular.

Understanding which days of the week interest spikes for a given subject can help in preparation when to release certain kinds of subjects, so the material is right there when the audience is searching for it.

5. Keywords By Category

Google Trends has the performance for limiting keyword search inquiry inventory according to category subjects.

This supplies more precise keyword information.

The Categories tab is important because it fine-tunes your keyword research to the correct context.

If your keyword context is [automobiles], then it makes good sense to properly refine Google Trends to show just the information for the context of car.

By narrowing the Google Trends information by category, you will have the ability to discover more precise info associated to the subjects you are looking into for content within the correct context.

6. Determine Keyword Data By Geography

Google Trends keyword info by geographical location can be used for identifying what locations are the best to outreach to for site promotion or for customizing the material to specific regions.

For instance, if particular type of products are popular in Washington D.C. and Texas, it makes good sense to intend marketing activity and localized content to those areas.

In reality, it might be useful to focus link-building advertising activities in those areas first given that the interest is higher in those parts of the nation.

Keyword popularity details by area is important for link building, material production, content promotion, and pay-per-click.

Localizing material (and the promo of that material) can make it more appropriate to the people who are interested in that material (or item).

Google ranks pages according to who it’s most relevant, so incorporating geographic subtlety into your content can assist it rank for the most individuals.

7. Target Browse Intents With Search Types

Google Trends gives you the ability to additional improve the keyword data by segmenting it by the type of search the information originates from, the Browse Type.

Refining your Google Trends research study by the type of search permits you to remove the “sound” that might be making your keyword research fuzzy and help it become more accurate and meaningful.

Google Trends information can be improved by:

Screenshot from Google Trends, September 2022

Buy YouTube Subscribers search is a fantastic method to determine search trends for material with the word “how” since a great deal of people search on Buy YouTube Subscribers utilizing phrases with the words “how” in them.

Although these are searches conducted on Buy YouTube Subscribers, the patterns data is useful because it shows what users are looking for.

A Google Trends search for how, what, where, when, why, and who reveals that search questions beginning with the word “how” are without a doubt the most popular on Buy YouTube Subscribers.

Google Trends limits comparisons to five keywords, so the following screenshot leaves out that word.

Screenshot from Google Trends, September 2022 If your keyword expressions include instructional content that uses words like” how to,”improving your research with the Buy YouTube Subscribers search type may offer helpful insights.

For example, I have actually found that Buy YouTube Subscribers Browse programs more pertinent “associated topics” and “related queries” information than researching with “web search” chosen.

Here’s another example of how using various sort of search types helps fine-tune Google Trends information.

I did the same how, what, where, when, why, and who browses but this time utilizing the News Browse refinement.

Screenshot from Google Trends, September 2022 The search trends in Google News are incredibly different than the search patterns on Buy YouTube Subscribers. That’s because people wish to know the”what “and”how”types of info in Google News. When producing content associated to news, identifying the right angle to report

a news item is very important. Knowing that the words”what”or” who”are most pertinent to a subject can be beneficial for crafting the title to what the readers are most thinking about. The above is the view of search questions for the previous 90 days. When the very same keywords are

searched utilizing the 5-year viewpoint, it becomes clear that the “who”

type keywords tend to surge according to existing events. As an example of how existing events influence trends, the most significant spike in searches with the word”who”

occurred in the days after the 2020 presidential election. Every Search Type query refinement reveals a various aid to improve the results so that they reveal more precise info. So

, provide the Browse Type choices a try due to the fact that the information that is supplied might be more accurate and helpful

than the more general and possibly noisy”web search “version. Open The Hidden Power Of Google Trends Free tools are normally considered to be less beneficial than paid tools. That’s not necessarily the case

with Google Trends. This post notes 7 methods

to discover helpful search-related trends and patterns that are absolutely accurate, more than some search-related data from paid tools.

What’s particularly notable is that this post just starts to scratch the surface area of all the details that’s available. Check out Google Trends and learn additional ways to mix various search patterns to acquire much more helpful info. More Resources: Featured Image: Studio Romantic/Best SMM Panel