Automattic introduced a new ad network called Blaze which positions marketing on free WordPress.com sites and Tumblr. Marketing starts at $5/month.
Automattic is the business behind WordPress.com, WooCommerce, Akismet, Tumblr and other business.
It was established by Matt Mullenweg, the business owner who established the totally free WordPress open-source content management system (CMS).
Blaze Marketing Network
The marketing network was originally presented in April 2022 as a network specifically for Tumblr users to place ads on other Tumblr pages.
Automattic revealed that the network is now expanded to bloggers on WordPress.com and WordPress self-hosted publishers who have the Automattic Jetpack WordPress plugin installed.
Publishers on WordPress.com will be able to utilize the WordPress dashboard at wordpress.com/advertising to begin choosing pages to promote.
Marketing payment is for impressions, not clicks.
Those who are utilizing the WordPress CMS can access Blaze through the Jetpack plugin.
If Jetpack isn’t already installed then it should be installed, either the complimentary or superior version works.
Those who are utilizing Jetpack can then begin the project from the WordPress.com control panel at https://wordpress.com/home.
From there a user navigates to the Posts or the Pages screen and scrolls to select the posts or pages for marketing, clicking a three-dot (ellipsis) menu to pick the Promote with Blaze alternative.
The interface allows advertisers to pick the audience that will see the advertisements. Audience choice is segmented by what continent the advertisements will appear in, what kinds of devices will see the advertisements (mobile or desktop) and by what subject the ads will be shown in.
Advertisements Are Revealed The advertising can appear from amongst millions of Tumblr and totally free WordPress.com web pages. Management of the Blaze advertising campaigns is done through the dashboard user interface at wordpress.com/advertising.
The campaigns are established by an everyday spending plan and by dates that the advertising will be shown. Blaze ads consist of a title, a snippet and an image.
According to the Blaze assistance page:”Title: This appears above your image and as bolded text. You can write a maximum of 80 characters here, use them wisely to capture the viewer’s attention.
Bit: A brief text description of your post that appears underneath your image. You can compose a maximum of 120 characters here. We advise utilizing this text to support your heading and give viewers more context about what they will see when they click the advertisement and come to your content.
Image: Submit an image to represent your post. You can use the crop tool to change your image’s look in the ad.”
Read the official statement by Automattic:
Introducing Blaze: A New Method to Spark Your Development on WordPress.com
Included image by Best SMM Panel/Asier Romero