Experiment: Do LinkedIn Pods Work? (Or Are They Mostly Embarrassing?)

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This past November, I decided to do an experiment. I wanted to see if LinkedIn pods really worked or if they were just a wild-goose chase.

For those of you who don’t know what a LinkedIn pod is, it’s generally a group of individuals who accept like, comment and engage with each other’s posts. The theory is that by doing this, your content will be increased by the LinkedIn algorithm. So, I decided to join a couple of pods and test it out for myself.

I’m not necessarily a recognized LinkedIn thought leader with thousands of fans, however I publish about my writing work on a fairly regular basis and have even gotten a few clients through LinkedIn. So a couple of more followers and engagements with my posts certainly wouldn’t harm.

Here’s what I learned from my experience with LinkedIn pods.

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What is a LinkedIn pod?

Let’s begin with the essentials.

A LinkedIn pod, often called an engagement pod, is a group of individuals who have accepted link and engage with each other’s material on LinkedIn. The idea is that by being in a pod, you’ll be able to increase your connections and, consequently, your chances.

In an engagement pod, members agree to like, comment, share, and react to each others’ posts regularly. Frequently, this is done by posting your LinkedIn post in an engagement pod group or app, where members can view and connect with it.

The majority of engagement pods deal with the concept of reciprocity. So, if you want people to like, comment, or share your content, you’ll require to do the exact same for them.

Why use an engagement pod on LinkedIn?

Engagement pods are said to be useful since they can:

  • Amplify the reach of your material
  • Assist you get more engagement on your material (likes, comments, shares)
  • Deal extended networking opportunities
  • Engage employees to support your brand

The theory is that LinkedIn favors posts with more engagement, so if you can get more likes and comments, your post will perform much better.

This is particularly essential due to the fact that the LinkedIn algorithm divides material on the platform into three types:

  1. Spam: Posts with bad grammar, too many hashtags, or accounts that post too often may be marked as spam.
  2. Low-quality posts: Posts that don’t follow best practices, or don’t get enough engagement, will be identified “low-quality.”
  3. Premium posts: Posts that are easy to read, motivate concerns, and integrate strong keywords will be identified high-quality and, therefore, will be revealed to more users on LinkedIn.

The question is: is engagement enough to make a post “premium” in the eyes of the LinkedIn algorithm? I set out to put this idea to the test.

How to sign up with a LinkedIn pod

There are a couple of different ways to sign up with a LinkedIn engagement pod.

Initially, you can begin your own pod by producing a group message thread with LinkedIn users you want to pod with. We’ll call this a manual LinkedIn pod.

Second, you can use LinkedIn-specific pods, where you join LinkedIn groups focused on developing pods. Browse “LinkedIn pods” or “engagement pods” in your LinkedIn search bar and see which ones connect to your industry.

There are likewise third-party apps like lempod particularly constructed for automating LinkedIn engagement pods.

Lastly, LinkedIn pod groups exist on other social media sites. There’s the LinkedIn Growth Hackers pod on Buy Facebook Verified and various other pods on platforms like Telegram.

Methodology

I experimented with all 4 types of engagement pods to see which ones worked best. I utilized a different LinkedIn post for each technique so that I could precisely track any distinctions in engagement throughout approaches.

Here’s a breakdown of that procedure.

Manual pods: I utilized a blog post on scheduling Buy Instagram Verified reels.

Prior to the experiment began, I had 12 likes, 487 impressions, 0 shares, and 2 comments.

LinkedIn-specific pods: For this method, I used an article I ‘d shared on economic downturn marketing

. Before the experiment started, I had 5 likes, 189 impressions, 1 share, and 2 comments

.

Automated LinkedIn pods:

I used a post I wrote for Best SMM Panel on social media share of voice. Before the experiment began, I had 2 likes, 191 impressions, 0 shares, and 0 comments. Cross-platform LinkedIn pods: I was not able to join any cross-platform pods, so no posts were used here. Manual LinkedIn pod method I started off by developing a manual LinkedIn pod of my own.

I chose a little group of my writer good friends (because they comprehend the research study procedure)to pod up with. I sent them a fast message detailing the technique and encouraged them to interact with each other.

Luckily, they’re all excellent sports, and I right away began getting a barrage of LinkedIn alerts revealing the support of my buddies.

I likewise instantly discovered some new(complete stranger )accounts sneaking my LinkedIn profile. And I even got this message from a random”LinkedIn”staff member(quite particular this was spam). < img src="https://blog.hootsuite.com/wp-content/uploads/2022/12/LinkedIn-pods-7-620x504.png"alt=" private message from linkedin staff member "width= "620 "height="504"/ > That all taken place in simply a number of hours! LinkedIn-specific pod method I likewise signed up with a few LinkedIn group pods focused on digital marketing and social media.

The number of members truly differed in these groups. One had over a million members, at the others had just a couple of lots. I chose a mix of high-member pods in addition to a couple of smaller ones. If

vanity metrics have taught me anything, it’s that just because a great deal of people

are in your circle, it doesn’t imply they’re really taking note. Some of the pods I discovered in my search were referred to as inactive, so I stayed away from those. Of all the groups I joined, Game of Content was the only one that seemed to have routine posts from other users. The rules of GoC were pretty simple: There is

only one post ever present in the group, and it’s made by an admin. They repopulate this post every number of days so it stays appropriate. Group members can then talk about the post with their LinkedIn post link and other members are meant to engage with them. As I went through the weekday post comments, I did see lots of individuals replying to remarks with expressions like,”Done! Here’s my link.”When I clicked through to their posts, I might see likes and remarks from those very same group members

. So, yeah, this was working. At least in terms of garnering more likes and comments.< img src= "https://blog.Best SMM Panel.com/wp-content/uploads/2022/12/LinkedIn-pods-12-620x470.png"alt="game of content

users commenting on each others linkedin posts”width= “620”height= “470”/ >

I entered and did the same, engaging with posted links and

commenting with my own link after I was done. And I slowly began to see engagement reciprocated on my own posts.

< img src="https://blog.hootsuite.com/wp-content/uploads/2022/12/LinkedIn-pods-14.png"alt="video game of content user engaging with hannah macready post on linkedin"width="1074"height="424"/ > Automated LinkedIn pods with lempod approach I also set up the lempod extension on my Google Chrome web browser. lempod offers a digital marketplace filled with LinkedIn engagement pods you can sign up with. I joined a couple of pods focused on digital marketing and social networks. The first one I was accepted to was called”Material+ Social Network Marketing pod”. That appeared appropriate. I immediately published the link to my post. Once I shared the link, the screen opened up to a big graph, with a list of people

” Members who will engage”and”Members who have already engaged. ” I cross-checked the”Members who have currently engaged”tab with my real post. And, yep. Sure enough, those users were now shown as new likes on my post.

Within simply a couple of minutes, my impressions had actually grown from 191 to 206. I also had 6 new remarks. I saw this number gradually climb over the next hour.

While I was seeing great deals of engagement, I wasn’t seeing any profile views, direct messages, or anything else that might show these users were really thinking about my work.

Not to point out, the engagement was being available in quick. Every 45 seconds there was another notice! Perhaps LinkedIn would consider my post viral? Or, maybe it would get labeled as spam.

< img src ="https://blog.hootsuite.com/wp-content/uploads/2022/12/linkedin-pods-21-620x1424.png"alt="a long list of linkedin alerts coming in 45 seconds apart"width="620" height= "1424"/ >

I let the automation run up until I saw that every member of the pod had actually engaged. Two hours later, I had 54 likes, 261 impressions and 24 remarks! Cross-platform LinkedIn pods I did try signing up with the” LinkedIn Growth Hackers “group on Buy Facebook Verified, but I was never ever authorized.

It seems this group might

be inactive now. I did not find any other active LinkedIn pods to sign up with on other channels. Results TL; DR: Initially glimpse, it might appear like the Automated LinkedIn pod was the most reliable pod, however I actually think it was the Manual pod for factors that I will explain below. In any case, none of the LinkedIn pods actually made a huge distinction for me or helped grow my existence on the platform considerably.

Technique Likes Comments Shares Impressions
Manual Pod 13 3 0 507
LinkedIn-specific pod 13 6 2 364
Automated LinkedIn pod 54 24 0 261

Keep checking out for more information and context on these outcomes.

Manual pods

This looked like the most natural, most consistent technique. Since I was leveraging people I already knew, the remarks were genuine, pertinent, and genuine.

Not to point out, these individuals are in fact in my industry– suggesting if my posts appear in their feeds to their connections, it may help me network further.

Absolutely nothing about this method came off as spammy, though I do not understand how sensible it is to ask my friends to do this every week.

Throughout one week, my post got:

  • 13 likes
  • 3 comments
  • 0 shares
  • 507 impressions

LinkedIn-specific pods While this approach generated the most comments, actions were unclear and less appropriate than those found in my manual pods. Plus, most of these individuals worked beyond my industry. So, there likely isn’t much benefit to my material appearing in their feeds or networks.

After the weeklong experiment, my post got:

  • 13 likes
  • 364 impressions
  • 2 shares
  • 6 comments

Automated LinkedIn pods This approach certainly generated the most likes and comments. But, I didn’t see any appropriate profile gos to, direct messages, or connection requests come through. Also, while there were a lot of brand-new comments, they were all pretty much the same:

  • “Actually cool Hannah!”
  • “Excellent post, Hannah!”
  • “Thanks for sharing Hannah!”

To me, these unclear remarks signal that none of these users in fact read my post (that makes sense, considering their profiles are being automated).

I can only think of that other users might see this and believe the very same thing. My spam alert is sounding.

After three hours, my post got:

  • 54 likes
  • 24 comments
  • 261 impressions
  • 0 shares

Cross-platform LinkedIn pods I did not collect any additional engagement from this method.

What do the outcomes imply?

Here are the primary takeaways from my experiment.

Genuine pods have merit

There is certainly some engagement to be gained from using LinkedIn pods. Pods that are made up of appropriate, authentic connections within your industry can definitely assist to magnify your content and get you more views, likes, and remarks.

Spammy pods will not get you far

But, if you’re trying to video game the system by joining pods that have plenty of phony accounts or that are unassociated to your market, you’re not going to see much benefit. So what if you got 50, 100, or 200 likes? They don’t indicate much if they’re coming from accounts that will never do business with you.

LinkedIn pods ARE awkward

I believe what struck me most about this experiment was the discomfort that came with having many inapplicable complete strangers present on my posts. Sure, from a glimpse it looks cool to have 50+ likes, but if anyone took a better look it would be pretty apparent the engagement was spam.

Simply as I would not recommend companies buy their Buy Instagram Verified fans, I wouldn’t recommend they use engagement pods. Maybe, sometimes, where the pod members are hyper-relevant to your specific niche, it’s worth it. However if it looks suspicious, chances are your audience will observe. And the last thing you want is to lose their trust.

Concentrate on close, appropriate connections

If you still wish to join a LinkedIn pod after reading this, the best way to utilize them is to sign up with ones that relate to your industry and that are made up of connections that you can authentically engage with. In this manner, you’re getting targeted engagement that can result in important relationships (and, ideally, real customers).

Here are a few ideas for finding the right LinkedIn pods:

  • Have a look at groups associated to your market or specific niche. Much of these will have pods related to them.
  • Ask trusted connections if they know of any excellent pods to join.
  • Produce your own pod with a group of similar people.
  • Prevent extremely spammy pods that are just focused on promoting material and not participating in real conversations.
  • Many of all, concentrate on great, old, natural LinkedIn marketing. While “hacking the algorithm” through pods is appealing, absolutely nothing beats putting in the work, one post at a time.

Struggling to get sufficient engagement on your LinkedIn posts? Best SMM Panel makes scheduling, publishing, and increasing LinkedIn content– together with all your other social channels– simple, so you can spend more time producing quality content, tracking your performance, and discovering your audience. Attempt it complimentary today.

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