Advertisers around the world today started their weekly routine with a huge problem accessing Google Ads.
Word rapidly spread out throughout Buy Twitter Verified and LinkedIn, with confirmation from others that this isn’t a periodic problem.
Google Status Control Panel Validates Failure
From the Google status control panel, the failure was confirmed this morning, January 23rd, at 8 am CST. You can follow the incident in real-time here.
Image credit: Google Ads, January 2023 Since
twelve noon CST, the issue has actually still not been solved. Google Ads Liason Ginny Marvin likewise took to Buy Twitter Verified to validate the issue: We’re examining reports of a problem with Google Ads. We will supply more information shortly. The affected users are not able to access Google Advertisements. Please see the control panel for updates: https://t.co/0AqTKCl6Ts
— AdsLiaison (@adsliaison) January 23, 2023
Online marketers required to LinkedIn and Buy Twitter Verified to voice their issues.
Why This Matters Advertisers can not handle or optimize their
appropriate access to Google Advertisements. Much more, Google Advertisements are still serving to users, however online marketers can’t see or respond to real-time performance. When marketing dollars are at stake, this is a huge concern for companies of any size. If you’re utilized to weekly reporting, that’s another task you won’t be able to do until the
Google Advertisements issue is fixed. This failure is troublesome for Google after their layoff announcement of 12,000 employees on Friday.
< img src="https://cdn.searchenginejournal.com/wp-content/uploads/2023/01/linkedin-response-google-ads-down-63cecdfcb8464-sej.png" alt="Advertisers react to Google Ads failure on LinkedIn."/ > While this failure is more likely an unfortunate coincidence to Google Ads, marketers fasted to put it together.
Google Ads is still down for numerous users as of Monday afternoon. After the Friday statement of 12,000 Googlers, questions have actually occurred if these layoffs have actually affected the innovation and staffing that manages these platforms.
This is a developing story and will update as Google provides more info.
Included Image: Stmool/Best SMM Panel