Google Answers If Dividing A Long Article Could Lead To Thin Content

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In a Google Browse Office Hours video, Googler Lizzi Sassman addressed a concern about thin material, clarifying a typical misperception about what thin material actually is.

Thin Content

The word thin ways doing not have density or width.

So when we hear the term “thin material” it’s not unusual to consider thin material as a web page with not much material on it.

The real meaning of thin material is more along the lines of material that lacks any included worth.

Examples are a cookie cutter page that hardly varies from other pages, and even a web page that is copied from a seller or manufacturer with absolutely nothing extra added to it.

Google’s Product Evaluation Update extracts, to name a few things, thin pages including review pages that are just item summaries.

The trademark qualities of thin pages is that they do not have originality, are barely various from other pages and/or do not provide any particular added value.

Entrance pages are a form of thin material. These are websites designed to rank for specific keywords. An example can be pages produced to rank for a keyword phrase and different city names, where all the pages are essentially the same except for the names of the cities.

Are Short Articles Thin Material?

The individual asking the question wished to know if splitting up a long article into shorter short articles would lead to thin content.

This is the question asked:

“Would it be thought about thin material if a post covering a lengthy topic was broken down into smaller sized short articles and interlinked?”

Lizzi Sassman addressed:

“Well, it’s tough to understand without taking a look at that material.

However word count alone is not indicative of thin material.

These are two completely legitimate methods: it can be great to have an extensive article that deeply explores a subject, and it can be equally simply as great to break it up into easier to comprehend subjects.

It really depends on the topic and the content on that page, and you understand your audience best.

So I would focus on what’s most helpful to your users which you’re providing sufficient worth on each page for whatever the subject might be.”

Dividing a Long Post Into Multiple Pages

What the individual asking the question may have been asking is if was all right to split one lengthy topic throughout several pages that are interlinked, which is called pagination.

With pagination, a website visitor clicks to the next page to keep checking out the content.

The Googler assumed that the individual asking the question was splitting a long post into much shorter short articles devoted to the multiple topics that the lengthy article covered.

The non-live nature of Google’s brand-new version of SEO office-hours didn’t permit the Googler to ask a follow-up concern to confirm if she was comprehending the concern correctly.

In any case, pagination is a great method to separate a prolonged post.

Google Search Central has a page about pagination finest practices.


Included image by Best SMM Panel/Asier Romero

Listen to the Google SEO Office Hours video at the 12:05 minute mark