Google: HTTP/3 Doesn’t Effect SEO

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HTTP/3 does not have a direct effect on SEO despite its faster performance, Google states.

Google Browse Advocate John Mueller unmasks a theory that the faster speed of HTTP/3 can straight affect

a site’s SEO. This subject is dealt with during the November 2022 edition of Google’s SEO office-hours Q&A session. Joined by the Google Search Relations group, Muller responds to the following concern:

Could making use of HTTP/3 enhance SEO because it improves efficiency?

HTTP/3 offers efficiency advantages over HTTP/2 and HTTP/3. However, the efficiency gains are unlikely to make a difference concerning SEO.

Mueller On The SEO Effect Of HTTP/3

Mueller begins his response by mentioning Google doesn’t use HTTP/3 as a ranking element or in web crawling:

“Google does not use HTTP/3 as a consider ranking at the minute. As far as I understand, we do not use it in crawling either.”

Google primarily uses HTTP/1 for web crawling. Googlebot supports HTTP/2 however only uses it when there’s a clear benefit over HTTP/1.

Support for HTTP/3 is likely a long method off. Sites that pick to adopt it early won’t see a direct enhancement in search rankings, Mueller describes:

“In terms of efficiency, I suspect the gains users see from utilizing HTTP/3 would not be enough to substantially affect the core web vitals, which are the metrics that we use in the page experience ranking aspect. While making a quicker server is always an excellent idea, I doubt you ‘d see a direct connection with SEO just from utilizing HTTP/3. Similar to how you ‘d be tough pushed to discovering a direct connection to using a faster type of RAM in your servers.”

Mueller offered a similar response when asked about HTTP/3 in December 2021.

Nevertheless, he recommended HTTP/3 might “possibly indirectly” impact core web vitals.

Mueller sounds more positive now in stating that there’s no impact.

Hear his response in the video below:

Included Image: SteafPong88/Best SMM Panel