How Google’s Valuable Content Update Affected News SEO In 12 Various Nations

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This post was sponsored by Trisolute News Dashboard. The opinions expressed in this article are the sponsor’s own.

Wondering why some of your articles’ exposure appeared to all of a sudden dip this year?

Could this become part of a larger pattern?

On August 25, 2022, Google began rolling out an upgrade that could be quite intriguing for news publishers and their exposure. On September 12, they presented yet another core upgrade.

These core updates were called “Handy Content Update(s)”.

Today, we’ll be showing you how news publishers around the world were affected by them.

What Is The Useful Content Update?

Google’s Valuable Material Update is an algorithm update that focuses on:

  • Removing content that is composed for the sole function of getting an excellent ranking.
  • Deprioritizing short articles that do not contain any informational or practical material for the reader.
  • Rewarding content that is useful to readers.

Google frequently updates its algorithm in order to much better match content to searchers, and sometimes, publishers’ exposure is heavily affected.

Which Google Categories Has The Handy Material Update Impacted?

In this article, we’ll be showcasing which publishers around the globe were affected by the Handy Content Update.

We examined each of Google’s categories to see whether we would discover something remarkable around the time the updates were performed and picked out one or two nations per category where the modifications were specifically apparent.

Those categories were:

  • Top Stories.
  • Country-Specific News.
  • World News.
  • Service News.
  • Science & Technology News.
  • Entertainment News.
  • Sports News.
  • Health News.
  • COVID-19 News.

All of the information shown in this short article is drawn from Trisolute’s News Dashboard.

How We Found The Impact Of The Valuable Content Update

We wanted to ensure to look at the most visible publishers for the normally best, most relevant keywords based upon Google News and Trends to get the most impactful results for the publisher landscape.

All rankings are based on a near real-time 15-minute crawling interval, so, we used the following filter settings on the KPI Dashboard → Mobile News Box:

  • Date Variety: July 25, 2022– September 25, 2022 (Week 30– Week 38).
  • Top 10 Competitors.
  • All Ranking Types.
  • General Keyword Set.

With those filter settings, we took a look at different countries from all over the world separately.

Let’s have a look:

Top Stories


Here, we can observe that the 2 publishers, El Financiero and Infobae, have certainly been impacted by the updates:

While El Financiero revealed an increase in its exposure following the August upgrade, Infobae dropped in visibility later.

After the September upgrade, El Financiero then revealed a visible drop also.

Screenshot from Trisolute News Control Panel, October 2022 The 2 vertical dashed lines mark the 2 updates respectively. The Verdict: Publishers seem to have actually been affected somewhat more by the August upgrade than by the September update, both favorably and

negatively. Country-Specific

News Switzerland 20 Minutes and

Blick both increased in presence after the August update. Then, in week 36 (September 5

— September 11), 20 Minutes had its peak in visibility, while Blick had actually currently begun to drop. From week 36 to week 37, the week when the 2nd update

taken place, both publishers showed a severe drop. Screenshot from Trisolute News Dashboard, October 2022 The Decision: While publishers seemed to have taken advantage of the August update in this classification, the September update caused a drop in their presence. World News Colombia For Columbia, there was an increase in presence after the August update, particularly for El Tiempo and

Semana, while the exposure of El Espectador almost stagnated. Nevertheless, the visibility dropped for all three publishers before the September update and remained at a practically

continuous level after it. Just El Espectador was able to gain back presence after the 2nd update. Screenshot from Trisolute News Control Panel, October 2022 The Decision: Both updates have actually caused a lot of

turbulence in

visibility for publishers. Business News Peru Here, we can observe that in between the

2 updates, CNN saw losses in exposure, however these levelled once again towards the September update. RPP was also able to develop presence initially, but lost it leading up to and

after the September upgrade. For El Comercio, there was a short-term upswing after the August upgrade,

however it flattened out again. < img src="//"alt="How Google's Useful Material Update Affected News SEO In 12 Various Nations" width="1920"height ="1080" data-src =""/ > Screenshot from Trisolute News Dashboard, October 2022 The Decision: The very first upgrade seems to have had a more powerful and more negative effect on publishers in Peru than the second one.

Science & Innovation News France In the Science & Innovation category, publishers in France have mainly had the ability to maintain or even develop their exposure after the August upgrade. Nevertheless, both Jeuxvideo and Gamekult

lost exposure after the September update– only Le Monde increased its presence after both updates. Screenshot from Trisolute News Control Panel, October 2022 The Verdict: For the majority of the French publishers, the two Google updates in the Science & Technology classification led to a loss in visibility. Entertainment News Australia In the Australian Entertainment

classification,’s visibility increased leading up to the August upgrade, just to then show a severe drop that lasted until the week of the September update. This resulted in the visibility curve flattening again. Screenshot from Trisolute News Dashboard, October 2022 The Decision: The first update in August appears to have had a significantly negative impact on Australian publishers in the Home entertainment category, while the second update in September had a more positive impact. UK For publishers in the U.K., the 2 updates revealed significant impacts on visibility, as can be seen below for the Daily Mail and the Mirror. Both publishers showed an increase in their exposure leading up to Week 34. Then, when the August update occurred, both of their presences dropped significantly. For the Daily Mail, the graph drops continuously, even through

the September upgrade,

however for the Mirror, this second update made them drop much more in regards to exposure. Screenshot from Trisolute News Dashboard, October 2022 The Decision: Here, the first upgrade in August had a significant impact on the publishers’visibility; the second one just had a moderate result. Sports News Canada In the Canadian Sports classification, TSN held exposure during the August upgrade, but lost it somewhat in the week prior to and during the September update. However, they gained it back after the upgrade. CBC’s presence, on the other hand, went the other method: Prior to the August update, their presence increased substantially, and then dropped off a little

at the time of the September upgrade and in the following week.< img src ="//"alt=" How Google

‘s Handy Content Update Affected News SEO In 12 Different Nations”width =”1920 “height=”1080″data-src =”https://cdn.Best SMM”/ >

Screenshot from Trisolute News Control Panel, October 2022< img src="https://cdn.Best SMM "alt ="How Google's Handy Material Update Affected News SEO In 12

Different Nations”/ > The Verdict: The August update had a larger impact on publishers’exposure in the Sports classification, for some right away at the time of the upgrade, and for others in the following weeks. Health News Austria In the Health classification, Austrian publishers Der Standard and ORF were able to considerably increase visibility after the August update and likewise brought this increase through the September upgrade with small changes. On the other hand, both Kurier and lost presence after the August upgrade, but were

also able to offset this after the September update.< img src="//"alt=" How Google's Handy Material Update Affected News SEO In 12 Different Nations"width ="1920"height="1080"data-src=

“https://cdn.Best SMM”/ > Screenshot from Trisolute News Control Panel, October 2022 The Verdict: For publishers in Austria, the August update seems to have

had the biggest effect on their visibility in the Health category, with it being negative for some publishers and favorable for others. United States In the U.S. Health classification, the progressions appear to have been identical in between NPR and The

New York City Times,

because at first, both lost presence after the August upgrade. However, NPR continued to lose presence up until the September upgrade and after that, their presence increased somewhat once again. For The New York Times, on the other hand, things got a bit more rough: First, they gained back presence in between the

2 updates, only to lose it significantly in the week of the September upgrade, and restore it in the week after the upgrade. Screenshot from Trisolute News Dashboard, October 2022 The Verdict: The August upgrade appears to have had a negative influence on the publishers’visibility in the Health category, while the

2nd upgrade

in September had a positive result. COVID-19 News Brazil In the COVID-19 classification in Brazil, the 3 publishers Globo, Abril, and UOL showed little to no modifications in their exposure in

the week of the August update. In week 36 though, which marks the week immediately before the September upgrade, both Abril and Globo dropped in their visibility, while UOL rose

. For Globo, this drop continued throughout the September update as UOL continued to rise; only Abril was able to catch itself again and flatten the

curve. Screenshot from Trisolute News Control Panel, October 2022< img src =""alt=" How Google's Handy Content Update Affected News SEO In 12 Various Nations"/ > The Decision: Brazil’s leading publishers appear to have actually been substantially more affected by the September upgrade than by the August update.


In the German COVID-19 classification, DER SPIEGEL especially gained visibility in the week leading up to the August update and after that gradually lost it again throughout it.

Through the September upgrade, the trend for DER SPIEGEL then went up again.

The picture is different for Die Zeit: Here, the publisher lost exposure in the week before the August upgrade and restored it throughout. They were also able to keep this visibility with minor reductions in the time in between the updates.

However, they then lost exposure considerably through the September upgrade.

Screenshot from Trisolute News Control Panel, October 2022 The Verdict: Here, both updates appear to have had an effect on exposure

simultaneously. Secret Findings For How Google’s Handy Material Update Affected Publishers

For leading publishers in a lot of countries, the first Useful Material Update in

August appears to have had a more significant effect on their presence than the 2nd one in September. It can not be clearly stated that publishers’presence was just adversely affected by the updates, since some plainly gained from them. Here are some other intriguing takeaways we discovered: Publishers from Argentina, Australia, Canada, and Germany revealed obvious modifications in exposure around the updates in

  • all of Google’s categories. The Country-Specific News category was the only category where publishers from all countries revealed abnormalities in some way. In the Business News category, Brazil was the only country that showed no visible modifications in top publishers ‘presence. The categories Country-Specific News, Service News, Science & Technology News, Home Entertainment News, and Health News were most affected by the upgrade. The BBC was impacted by the top 10 rankings of the World category in 4 nations( Australia, Canada, Mexico, and Peru)and was for that reason the most affected publisher in this analysis. Wish to discover more about your exposure in Google News? Schedule a totally free demo. Image Credits Featured Image: Image by Trisolute News Dashboard. Used with permission.