Microsoft Announces Shop Ads & Other Updates

Posted by

Microsoft released its latest round of advertising product updates today.

Among the leading updates is the launch of Microsoft Shop Ads on desktop gadgets.

The updates to Microsoft’s advertising items consist of:

  • Microsoft Store Advertisements
  • In-Market Audience Growth
  • Responsive Search Advertisements Update

Let’s dive into each update and how to make the most of each as an online marketer.

Broaden Reach With Microsoft Shop Advertisements

If you remain in the app or gaming market, this update is for you.

This brand-new format will showcase your advertisement in the Microsoft Shop app on Windows 10 and 11 desktop devices.

More particularly, the ads will display in the Apps and Gaming tabs in the store.

Here’s an example of what Microsoft Shop ads will appear like:

Image credit: Microsoft Ads Blog Site, January 2023 A few of the advantages of the brand-new Microsoft

Store ads include the following: Expanded discovery of your app or video game on extra devices Easy campaign setup and management within the Microsoft Ads platform Compatibility with the existing UET tag to track behavior To start with Microsoft Store ads

  • , you’ll require to send your brand name and link store items to your
  • Microsoft Advertising account. Once approved, you can start utilizing this format immediately. In-Market Audiences Broaden Internationally This next Microsoft Marketing update is for worldwide advertisers. Just revealed, the In-Market audience sections broadened to new markets in the Middle East and Africa. With the expansion, 71

    In-Market audiences are now readily available in these Middle East and African markets: Middle East Regions Saudi Arabia Yemen Algeria Azerbaijan Bahrain Egypt Iraq Israel Libya Moldova Oman Qatar Tajikistan United Arab Emirates Armenia

    Georgia Kyrgyzstan Africa Regions Ethiopia Malawi

  • Tanzania Zimbabwe Lesotho Mauritania Mauritius
  • Namibia
  • Reunion Island Seychelles Gambia Congo Guinea
  • Madagascar
  • Togo Nigeria Last Require Expanded Text Advertisements While not a new upgrade, Microsoft reminded marketers that January 31 is the last day
  • to produce or edit any Expanded Text Advertisement.

    Beginning February 1, the just brand-new search advertisements that

  • can be developed
  • are Responsive
  • Search Advertisements. If you have existing Expanded Text Ads in your account, they will
  • continue to serve. However, you will not be able to produce or modify ETAs
  • after the January 31 deadline.
  • This will be no
  • surprise if
  • you’re running your Microsoft

    Browse projects in tandem with Google Search projects. Google was the very first to officially sunset ETAs on June 30, 2022. What To Get Out Of Microsoft Ads In 2023 At the end of their January

    product upgrade, Microsoft teased a couple of highlights of what’s to come in the list below year.

    From the official statement, it appears that Microsoft will continue to distinguish its ad platform from Google by concentrating on the following: Regional Search ads

    Marquee ads Extra vertical ads If you’re unfamiliar with vertical ads from Microsoft Ads, they officially debuted in September 2021. Currently, vertical ads are available for the following

    products: Automotive Credit card Cruises Health insurance Expert services Trips and activities It will be intriguing to hear what extra verticals Microsoft focuses on in 2023. Stay tuned for Microsoft’s next product updates coming February 7. Featured Image: monticello/Best SMM Panel