SEO Incomes 2022: Market Growth & Lots Of New SEO Professionals

Posted by

SEO incomes reported for 2022 reflects development in SEO as a profession.

The survey actions indicate that majority who submitted the survey are new to digital marketing.

Development in entry-level salary reporting shows this increase of brand-new experts and industry growth.

SEO Specialist Industry Growth

Of those who responded to the study, a more significant percentage than in 2021 reported they are new to the market.

28.7% of participants reported having less than 2 years of experience, and 32.7% of survey respondents reported in between 2-4 years of experience.

This figure means 61.4% of respondents were fairly brand-new to SEO, with less than four years of SEO experience.

There were less SEO professionals (percentage-wise) with higher SEO experience, with those reporting the most years of experience being the smallest group.

Percentage Of SEO Pros With More Experience

  • 25.5% reported between 5-10 years of experience.
  • 10.1% reported 11-20 years of experience.
  • 3% of respondents reported over 20 years of experience in SEO.

Typical Wage In SEO

The average incomes of entry-level SEOs were less than $34,000.

The total number of entry-level SEO professionals at this pay rate grew by 7.5% compared to 2021, showing that the most development in the SEO market is at the entry-level.

Decrease In SEO Profits At The High End

In contrast to the development in entry-level positions, those reporting higher incomes higher experienced modest declines.

Less SEO specialists reported revenues in the middle level, upper middle, and luxury of the SEO pay scale.

Decreases In Greater Making SEO Specialists

Numerous income classifications for SEO professionals decreased:

  • 1.9% decline in those earning between $35,000-$49,000.
  • 3.12% decline in those earning between $50,000-$74,000.
  • 1.97% reduction in those earning $100,000-$149,000.
  • 1.53% reduction in those making $150,000-$199,000.
  • 0.51% decrease in those earning over $199,000.

One intense spot is that those making between $75,000-$99,000 increased by 1.05%

These data points do not necessarily suggest that SEO wages have decreased. They are percentages and not real numbers.

The explanation is that the variety of entry-level SEO jobs increased by a massive 27.68%. That suggests that unless the other income ranges experience comparable development, their portions will naturally reveal a lower amount when revealed as a portion.

Nevertheless, it shows development in entry-level SEO positions, which could show a healthy quantity of industry growth.

Income Ranges Differ By Country

Another method to view the earning levels for SEO is across countries.

All profits are kept in mind in dollars, based upon the exchange rate when the report was produced.

SEO specialists in Australia tended to make higher rates, $91,989, despite the fact that 46.0% of respondents reported having 5 years or less of SEO experience.

This figure suggests a high need for Australian SEO experts, with competition between agencies and big brand name internal positions driving a greater pay rate.

Australian-based internal search marketer Ash Nallawalla verified this to be the case.

He said, “Agencies are not keeping their staff, and I see the very same ones advertising the position over and over. AUD 110,000 seems to be the tipping point where they lose an employee to private employment.

Agencies offer supervisors AUD 80,000, which is not competitive with internal SEO salary rates. Companies are employing in-house SEOs, and the larger ones may likewise have a company on retainer.”

The United States also has indicators of strong demand for SEO workers.

62.0% of SEO specialists reported less than five years of experience and an average wage of $78,431, showing the strong demand for SEO amongst services.

The salary ranges in Nigeria, Bangladesh, and Pakistan had lower pay rates.

Many of the respondents from these 3 nations reported being brand new to SEO, so the pay rates reported in the study might show the study participant’s newness to the industry however not necessarily of the industry as a whole in those nations. Those industries are likely more mature than the study information shows.

SEO firms in Pakistan and Bangladesh usually focus external on working for firms and companies based in Western nations.

Some Western-based agencies are run by Pakistani expatriates who can leverage lower-cost SEO proficiency in their native nation.

Numerous firms in the West outsource work to nations like Pakistan since of the lower expenses and high level of education, experience, and competence.

In-house SEO operate in Pakistan is challenging to get due to the fact that of the high competitors for positions working for big brand names. However, the pay rates are not impacted by the competition because the wages are still competitive.

That high competitors for work is shown in the lower pay rates that the survey found.

According to Karachi, Pakistan-based freelance SEO Ozair Akhtar:

“The huge brand names here in Pakistan have SEO and other digital marketing teams as internal teams. And they are well-paid. It’s rather challenging and competitive for any SEO professional to get a job internal SEO at any big brand name.

SEO is a well-known profession in Pakistan. And increasingly more marketers graduating from universities are taking part. There are numerous SEO experts with more than 10 years of experience and know-how in this area. However brand-new people are joining too.”

According to those who submitted the survey, SEO professionals in Spain, on average, earned the least, earning simply $45,236 per year.

Where Are SEO Pros Getting Their Start?

Years of experience can affect just how much SEO practitioners make.

But the pay rates depend highly on the demand for SEO talent in any given area.

In some nations, such as Pakistan, tasks in SEO are a well-known option for extremely educated university graduates. Competition for jobs is high as an effect.

However in other nations, like Australia, there is less task competitors. SEO knowledge remains in more need there, suggesting those with less experience have access to higher-paying jobs.

The survey indicates that, usually, countries that are economically thriving and with a high currency value provide the highest-paying jobs for SEO specialists with less experience.

SEOs with less than five years of experience earn up to $99,000.

Of those making in between $75,000 to $99,000, 31% reported 2 years or less experience, while 34% had 2-4 years of experience.

Similar experience-related patterns are visible in those earning wages under $34,000 each year.

Experience Levels Of Under $34k Earners

  • 45.1% had less than 2 years of experience.
  • 29.6% had 2 to 4 years of experience.
  • 17.0% had 5 to ten years of experience

How To Earn Over $100,000 In SEO

Independent freelancing is a rewarding location for those looking for top incomes.

Those who go it alone in organization, the freelancers and creators, reported greater revenues.

A stunning 44.5% of respondents who are freelancers, creators, and contract employees earn over $75,000 to $149,000.

This fact suggests that freelancing continues to be a successful path.

That said, experience levels are higher for those making over $100,000.

Of those earning over $100,000 annually, a frustrating bulk have more than five years of experience.

This incomes information suggests that no matter region, higher experience levels remain in need and as a result needed to make over $100,000.

How To Earn Over $200,000

The experience levels for SEO experts earning over $200,000 need substantial years of digital marketing experience.

34.0% of those who reported earning over $200,000 had twenty years or more of experience, indicating that deep industry experience is highly valued.

Is SEO A High Paying Job?

In 2022, SEO tends to be a fairly high-paying task, with a minimum of 30% of positions that pay $75,000 to $99,000 offered to digital online marketers with less than 2 years of experience.

SEO is a successful service in 2022, with more independent freelancers (44.5%) reporting greater pay rates relative to their experience levels compared to those who work internal.

Just How Much Experience Do SEO Pros Required To Move Up?

According to the study results, the first four years of experience offer lots of development opportunities to move up the pay scale.

Survey results of roles and years of experience show that numerous digital online marketers have chances to reach manager-level positions after having just a couple of years of experience.

The area of work and other soft skills can likewise be a factor of pay rates.

SEO Positions By Experience

Less Than Two Years Of Experience

Possibly not surprisingly, most survey respondents with less than 2 years of experience held lower-level positions. However, almost 25% have managerial-level tasks.

These are the functions and the experience levels:

  • 66.4% remained in junior positions.
  • 23.3% were supervisors.
  • 9.4% were freelancers or founders.

2 To 4 Years Of Experience

Digital marketing experts with two to 4 years of experience tended to have higher managerial roles.

The following is the breakdown of functions for SEOs with two to 4 years of experience:

  • 45.6% were in junior roles.
  • 39.8% were supervisors.
  • 10.1% were freelancers or founders.

5 Or More Years Of Experience

The role levels achieved by those with 5 or more years in the industry appear to be the reverse of those with the least experience, with the bulk reporting higher levels of roles.

Those with five more years of experience tended to have the greater management level functions in digital marketing, with the most significant percentage, 43.7%, inhabiting the department head level.

Here are the functions of SEOs with greater than five years of experience:

  • 43.7% Manager or head of a department.
  • 20.4% C-level and Director.
  • 18.7% Creator, freelancer, specialist.
  • 17.2% Junior/mid-level positions.

Profession Paths In SEO

There are at least three basic paths for earning more as a digital marketer.

One path is to put in the time and move up the ranks while working in-house or at a firm.

The second path is to accumulate experience and skills while working in-house or at a firm and then branch out as an independent SEO in the role of a creator, freelancer, or contractor.

The third path is to start as a freelancer and construct your abilities, then utilize your experience to acquire a full-time position or push into greater making brackets individually.

There’s no way to accelerate the number of years of experience one has.

However abilities and accomplishments, particularly working at a name brand name business or firm, is useful.

Experience doing things and finding out skills remain vital, as the study results reveal it just takes two to 4 years of experience to acquire a greater role in SEO.

However ultimately, skills got from experience will figure out how well a person can go up within a company as an internal professional or earn more as a freelancer with their ability to satisfy and maintain clients.

Those with the function of founder account for the highest profits in the group determining as freelancers.

Unsurprisingly, founders tended to earn the most amongst those in the independent wing of SEO specialists.

Part of that success comes from going back from the real work and employing others.

Jason Hennessey, CEO at Hennessey Digital, attributed his success as a creator to working with the right people.

Jason shared, “I ‘d say one of the very best things I have actually done is investing in excellent management, putting smart people in location for their particular functions, then leaving their way. I develop the vision, and they assist me execute it.”

Michael Bonfils, Global Handling Director of SEM International, suggested that a founder should, in the start, find out how to do most tasks in the business, eventually handing off those jobs to workers.

Michael shared his secret to being a successful founder,

“A founder needs to be doing everything themself initially. It provides grounding and fundamental understanding of sales, marketing, and accounting in addition to the real work.

Eventually, you find individuals who do a better task than you do, especially things you don’t like doing. And you keep handing off duties up until you are doing just the important things that you take pleasure in doing.”

How To Become A Better SEO

Years of experience are very important for earning more, but the key word here is experience, not years.

Knowing skills is critical for going up the SEO market ladder.

There are lots of resources readily available for helping individuals introduce their careers in SEO or to enhance their present skills.

Find Out SEO: Beginners

Best SMM Panel

Online search engine Journal publishes a comprehensive series of posts that supplies a foundation for comprehending digital marketing.

This is a resource for those who are beginning their journey or have just begun learning about SEO.

It starts with a description of the history of SEO, the basic essentials, and then the strategy.

Clocking in at thirty-five chapters, Best SMM Panel’s introduction to SEO makes an excellent foundation for any aspiring digital online marketer.

Learn SEO: Intermediate


Google publishes a starter guide that uses a level of SEO details proper for those currently in charge of a site in some capacity.

This guide is not for those with little to no knowledge of SEO.

It is most proper for those with a standard site understanding level.

This guide supplies little actionable SEO details in regards to strategy.

However it does provide important info for understanding a wide variety of knowledge about how online search engine work and the technical level of handling search look.

The guide covers sitemaps, canonical URLs, robots.txt, included bits, regional search, and debugging ideas.

Google’s starter guide begins with a glossary of terms to assist develop the structure for the rather technical info that follows, which is a lot.

The guide includes 4 sections:

  1. Crawling and indexing.
  2. Search Appearance.
  3. Tracking and debugging.
  4. Site-specific guides (ecommerce, worldwide & multilingual, education sites).

Seo (SEO) Starter Guide

How To Obtain SEO Certifications

Google Certification

Google likewise provides an online certification program.

It is not a replacement for a university degree. It is a training accreditation to help an employee shift to a brand-new task in digital marketing.

This program concentrates on assisting individuals find out the abilities required to obtain an entry-level position in SEO.

Grow With Google: Digital Marketing & E-commerce Certificate

More resources:

Featured Image: Paulo Bobita/Best SMM Panel